Have you received an email, Twitter reply or Facebook comment from someone promising to find you thousands of new fans on Facebook? Did they tell you that they can get these fans for you in a matter of days and for an unbelievably low price? It sounds great, right? Why wouldn’t you take them up on their offer of an explosive amount of new likes for very little cost?
I wanted to share a few reasons why you should skip the offer.
1) If it sounds too good to be true …
There is a reason they say “if it sounds too good to be true, it probably is.” There’s also a reason they say “you get what you pay for.”
While Facebook can take some time to build up – it’s worth the effort and hard work. Instead of buying fans, try other methods. Run a contest via a third-party app provider that requires entrants to be fans (I use OfferPop). Or you can run a Facebook advertising campaign that is geared directly to your target audience. Granted, this is still buying fans – as there is a cost associated. But you’re reaching out to users who have the highest potential of being interested in your product or service. Very different from buying fans that you have no idea who they are.
2) It isn’t all about the numbers
I have always been a firm believer in the “quality over quantity” method when it comes to social media. Your social media goals are to increase your brand awareness, keep your community engaged, drive traffic to your website and increase sales.
Facebook fans who are bought (not via advertising) are typically spam or fake accounts. And if they are legitimate, chances are slim they are your target audience. Which means that even though you may have 10,000 Facebook fans, you’ll be fortunate if 1% of those fans are actually prospective customers.
3) It can negatively impact your Facebook EDGE Ranking
Facebook relies on a ranking system to determine how often your content displays in a users news feed. One measure that impacts your ranking is engagement. If the fans that you buy are not legitimate or in your target audience, the chance they’ll get engaged with you on your Facebook page is slim to none.
When your engagement figures are low, it decreases how often you’ll appear in your fans news feed. This means when you buy a ton of fans who don’t engage, you’ll hurting the fans who DO want to engage with you. Don’t take the chance.
I’d love to hear from anyone who has bought Facebook fans. What has been your experience? Would you do it again? Leave a comment below.
If you have questions or need help with your social media marketing, please feel free to contact us.