When I chat with clients about their social media strategy and where they’d like to have a presence, the big two are always mentioned – Twitter and Facebook. One network that is always overlooked? LinkedIn.
People often think of LinkedIn as an online resume tool. Or a great way to network with others in your industry. Some even utilize it as a way to find a job. All of that is still true. But did you know it can be huge for your company?
Here are three ways your business can begin utilizing LinkedIn – starting today:
1. Create a Company Page
Did you know you can create an official page on LinkedIn for your company? It’s very similar to Facebook pages. Include a detailed description, location, year founded, etc. You can also add products and a cover image. Be sure once your page is created, that your employees link to it from their profile.
Also, be sure to post status updates to your page – just as you would on Twitter and Facebook. Engagement is key here, just as it is on other social media channels.
Add a LinkedIn icon on your website and link to your company page to increase your followers.
2. Share Your Blog Posts in Groups
Do you have a great blog where you’re sharing informative (non-promotional) content? Spread the word on LinkedIn!
Find groups that include your target audience. Join those groups and get involved in the dialog. When you have a blog post that might be of interest to group members, post a teaser with a link back to your website to read the full article. The teaser should never be more than a paragraph or two. It’s simply meant to give an overview of the article. They can click on your link to read it in full.
Watch LinkedIn become one of your top sources for referring website traffic!
LinkedIn advertising is still relatively new and they still have a few kinks to work out. But if you’re budgeting, consider using some of your marketing spend on LinkedIn advertising in Q3 or Q4. You can target specific audiences with demographics such as age and location. You can also target job titles – which is great if you know you’re wanting to reach out to CEO’s, Directors of Marketing, etc.
How are you currently using LinkedIn – either personally or for your business? Let us know – we’d love to hear from you!