Facebook has long used an EDGE Ranking to determine if / how often page content is shown in users news feeds. Regardless of whether they want to see your content or not. There are ways to increase your ranking, but even still – the percentage of Facebook Fans who saw your content was relatively small.
The good news is Facebook is implementing a change so that your fans can guarantee they ALWAYS see your content. The new feature, “Get Notifications,” is now being rolled out to Facebook pages.
To do this, users simply go to the Facebook page, mouse over the “Liked” button and select “Get Notifications.”
While this new feature is great news for Facebook pages, a better approach may have been an option for fans to opt-out instead of opt-in. If a user likes a Facebook page, clearly there’s an interest in the product or service. Why not show them all content until they choose to no longer see it?
Either way, we’re excited to see this new feature implemented. What are your thoughts?