When I meet with prospective clients for the first time to discuss their social media needs, one of the first questions I’m asked is:
Why do I need to be on social media?
The answer is simple – you can’t afford not to be on social media.
Twitter and Facebook made their debuts in 2006 and 2004 respectively and their growth is impressive. Twitter boasts over 140 million active users while Facebook just passed the 901 million mark. These audiences are HUGE and businesses that aren’t on these platforms need to take note about the opportunities they are missing.
1) How else can you quickly – and cost effectively – reach such a large percentage of your target audience?
While print advertising, online advertising, and cold calling still have their place in marketing/sales, there is no quicker way in my opinion to each your target audience than social media.
You can utilize keywords, geo-targeted posts and hashtags that will quickly spread awareness about your brand or service. Are you a local business? Take advantage of hashtags for your city! If you’re in Dallas and want to post about your restaurant, be sure to include the #dallas hashtag.
2) Your competition is already established on Twitter and Facebook. They are getting your business because you aren’t there.
Chances are good that most, if not all, of your competitors are using social media. Some better than others, of course, but they are there. If your business is not there – you’re losing the opportunities your competition is gaining.
3) Not being on social media can make your business appear outdated.
Whether you’re a large business or a mom-and-pop shop, not being on social media can make your business appear outdated. Consumers like to follow their favorite businesses or brands on social media to keep up on product announcements, company news and special offers. Don’t make your business seem out of touch by not being on social media.