The holidays are upon us which means we’re being inundated with advertising, advertising, advertising. I receive at least 50 promotional emails per day. Some retailers are even sending two or three emails in the same day. But I’ll save a blog post about excessive holiday marketing for another day. What I’ve been blown away by […]
If you have a business that offers a product or service, you’ve probably given thought about how to increase your sales as we come to year-end. But if you were thinking of waiting until right before Black Friday or Cyber Monday to determine what your offers will be, you may want to reconsider. Here are a […]
Determining the success of your email marketing campaign comes down to several factors including open rates, click rates and conversion rates, if applicable. Once your campaign has deployed, you probably spend a considerable amount of time determining what’s working, what’s not and how you can best improve your ROI. It’s natural to look at what […]
