If you have a business that offers a product or service, you’ve probably given thought about how to increase your sales as we come to year-end. But if you were thinking of waiting until right before Black Friday or Cyber Monday to determine what your offers will be, you may want to reconsider. Here are a […]
I love hashtags. For both personal and business needs, it can help me quickly find what I’m looking for. If I need to reach a large regional audience, such as people located in Wilmington, North Carolina, I include #ilm in my tweet and people in the area who are following that hashtag will see my […]
We’ve all heard at least one story about a high-profile figure sending out a social media blast that’s in poor taste or based on mistaken information. The blast then goes viral and the reputation of the public figure is seriously damaged—sometimes irreparably. In 2009 an employee at a Domino’s Pizza in North Carolina filmed another […]
I recently posted a customer service inquiry to a business on Twitter. I needed to know if they would be making a certain product available for a different model type. Pretty easy question. I posted my question 24 hours ago and still have not heard back. A quick look at their @mentions shows they haven’t […]
I know I say it all the time – but engagement is golden when it comes to social media. Why is it so important? Twitter is about real-time conversation. People interact with their friends, their favorite brands, their favorite authors or their favorite product. Your business must be part of that dialog. Facebook allows the […]
#1 – Post Regularly It’s all too common – a Twitter profile that hasn’t been updated in six months. You’re on Twitter – be sure to utilize it! At minimum, you should be posting a few times per week. I recommend 2-3 posts per day. Promotional posts (i.e. – “check us out”) should only be […]
