We’ve all heard at least one story about a high-profile figure sending out a social media blast that’s in poor taste or based on mistaken information. The blast then goes viral and the reputation of the public figure is seriously damaged—sometimes irreparably. In 2009 an employee at a Domino’s Pizza in North Carolina filmed another […]
When I chat with clients about their social media strategy and where they’d like to have a presence, the big two are always mentioned – Twitter and Facebook. One network that is always overlooked? LinkedIn. People often think of LinkedIn as an online resume tool. Or a great way to network with others in your […]
I know I say it all the time – but engagement is golden when it comes to social media. Why is it so important? Twitter is about real-time conversation. People interact with their friends, their favorite brands, their favorite authors or their favorite product. Your business must be part of that dialog. Facebook allows the […]
When I meet with prospective clients for the first time to discuss their social media needs, one of the first questions I’m asked is: Why do I need to be on social media? The answer is simple – you can’t afford not to be on social media. Twitter and Facebook made their debuts in 2006 […]
