I love hashtags. For both personal and business needs, it can help me quickly find what I’m looking for. If I need to reach a large regional audience, such as people located in Wilmington, North Carolina, I include #ilm in my tweet and people in the area who are following that hashtag will see my […]
Access – Social media is an important tool that gives you immediate access to your audience. Whether they are customers of your business or fans of your book, you can reach them quickly. Brand – It’s all about your brand. Regardless of if you have a service you provide or a product you sell, utilizing […]
I recently posted a customer service inquiry to a business on Twitter. I needed to know if they would be making a certain product available for a different model type. Pretty easy question. I posted my question 24 hours ago and still have not heard back. A quick look at their @mentions shows they haven’t […]
I know I say it all the time – but engagement is golden when it comes to social media. Why is it so important? Twitter is about real-time conversation. People interact with their friends, their favorite brands, their favorite authors or their favorite product. Your business must be part of that dialog. Facebook allows the […]
#1 – Post Regularly It’s all too common – a Twitter profile that hasn’t been updated in six months. You’re on Twitter – be sure to utilize it! At minimum, you should be posting a few times per week. I recommend 2-3 posts per day. Promotional posts (i.e. – “check us out”) should only be […]
When I meet with prospective clients for the first time to discuss their social media needs, one of the first questions I’m asked is: Why do I need to be on social media? The answer is simple – you can’t afford not to be on social media. Twitter and Facebook made their debuts in 2006 […]
The issue has been on fire for months — should employers be able to require potential or current employees provide them with access to their social media accounts? My stance on the issue is fairly simple: absolutely not. Personal social media accounts are a snapshot – even a diary – of your life. Would a […]
