The holidays are upon us which means we’re being inundated with advertising, advertising, advertising. I receive at least 50 promotional emails per day. Some retailers are even sending two or three emails in the same day. But I’ll save a blog post about excessive holiday marketing for another day. What I’ve been blown away by […]
Today on LinkedIn there was a somewhat odd notification telling me to say congrats (to myself) on my work anniversary. And then it hit me — Kelley Media has been in business for five years this month! Five years of working with incredible clients. Five years of expanding my knowledge — not only of marketing […]
If you have a business that offers a product or service, you’ve probably given thought about how to increase your sales as we come to year-end. But if you were thinking of waiting until right before Black Friday or Cyber Monday to determine what your offers will be, you may want to reconsider. Here are a […]
Determining the success of your email marketing campaign comes down to several factors including open rates, click rates and conversion rates, if applicable. Once your campaign has deployed, you probably spend a considerable amount of time determining what’s working, what’s not and how you can best improve your ROI. It’s natural to look at what […]
I love hashtags. For both personal and business needs, it can help me quickly find what I’m looking for. If I need to reach a large regional audience, such as people located in Wilmington, North Carolina, I include #ilm in my tweet and people in the area who are following that hashtag will see my […]
We’ve all heard at least one story about a high-profile figure sending out a social media blast that’s in poor taste or based on mistaken information. The blast then goes viral and the reputation of the public figure is seriously damaged—sometimes irreparably. In 2009 an employee at a Domino’s Pizza in North Carolina filmed another […]
You’ve created a Facebook page for your business and were expecting it to sky rocket with activity. So why does your page have such a small fan count? The reasons could be several. Is your content engaging enough? Are you responsive when people post to your page or comment with feedback or questions? If the […]
When I chat with clients about their social media strategy and where they’d like to have a presence, the big two are always mentioned – Twitter and Facebook. One network that is always overlooked? LinkedIn. People often think of LinkedIn as an online resume tool. Or a great way to network with others in your […]
Facebook has long used an EDGE Ranking to determine if / how often page content is shown in users news feeds. Regardless of whether they want to see your content or not. There are ways to increase your ranking, but even still – the percentage of Facebook Fans who saw your content was relatively small. […]
Have you received an email, Twitter reply or Facebook comment from someone promising to find you thousands of new fans on Facebook? Did they tell you that they can get these fans for you in a matter of days and for an unbelievably low price? It sounds great, right? Why wouldn’t you take them up […]
