I love hashtags. For both personal and business needs, it can help me quickly find what I’m looking for. If I need to reach a large regional audience, such as people located in Wilmington, North Carolina, I include #ilm in my tweet and people in the area who are following that hashtag will see my […]
You’ve created a Facebook page for your business and were expecting it to sky rocket with activity. So why does your page have such a small fan count? The reasons could be several. Is your content engaging enough? Are you responsive when people post to your page or comment with feedback or questions? If the […]
Facebook has long used an EDGE Ranking to determine if / how often page content is shown in users news feeds. Regardless of whether they want to see your content or not. There are ways to increase your ranking, but even still – the percentage of Facebook Fans who saw your content was relatively small. […]
Have you received an email, Twitter reply or Facebook comment from someone promising to find you thousands of new fans on Facebook? Did they tell you that they can get these fans for you in a matter of days and for an unbelievably low price? It sounds great, right? Why wouldn’t you take them up […]
Access – Social media is an important tool that gives you immediate access to your audience. Whether they are customers of your business or fans of your book, you can reach them quickly. Brand – It’s all about your brand. Regardless of if you have a service you provide or a product you sell, utilizing […]
Here at Kelley Media, we’re big fans of Facebook. Each social media platform serves its purpose, and this social media giant is no different. We were happy to learn that they recently acquired photo-sharing juggernaut Instagram and couldn’t wait to see how the purchase would improve Facebook. And then the news came today … Facebook […]
I know I say it all the time – but engagement is golden when it comes to social media. Why is it so important? Twitter is about real-time conversation. People interact with their friends, their favorite brands, their favorite authors or their favorite product. Your business must be part of that dialog. Facebook allows the […]
When I meet with prospective clients for the first time to discuss their social media needs, one of the first questions I’m asked is: Why do I need to be on social media? The answer is simple – you can’t afford not to be on social media. Twitter and Facebook made their debuts in 2006 […]
The issue has been on fire for months — should employers be able to require potential or current employees provide them with access to their social media accounts? My stance on the issue is fairly simple: absolutely not. Personal social media accounts are a snapshot – even a diary – of your life. Would a […]
Facebook announced this week that they were purchasing the popular photo sharing service Instragram for $1 billion dollars. Did anyone else have a flashback to Austin Powers and Dr. Evil? Facebook does a lot of things right – but one area they have not been strong in is photo sharing. While you can post photos […]
