If you have a business that offers a product or service, you’ve probably given thought about how to increase your sales as we come to year-end. But if you were thinking of waiting until right before Black Friday or Cyber Monday to determine what your offers will be, you may want to reconsider. Here are a […]
I love hashtags. For both personal and business needs, it can help me quickly find what I’m looking for. If I need to reach a large regional audience, such as people located in Wilmington, North Carolina, I include #ilm in my tweet and people in the area who are following that hashtag will see my […]
We’ve all heard at least one story about a high-profile figure sending out a social media blast that’s in poor taste or based on mistaken information. The blast then goes viral and the reputation of the public figure is seriously damaged—sometimes irreparably. In 2009 an employee at a Domino’s Pizza in North Carolina filmed another […]
When I chat with clients about their social media strategy and where they’d like to have a presence, the big two are always mentioned – Twitter and Facebook. One network that is always overlooked? LinkedIn. People often think of LinkedIn as an online resume tool. Or a great way to network with others in your […]
Facebook has long used an EDGE Ranking to determine if / how often page content is shown in users news feeds. Regardless of whether they want to see your content or not. There are ways to increase your ranking, but even still – the percentage of Facebook Fans who saw your content was relatively small. […]
Have you received an email, Twitter reply or Facebook comment from someone promising to find you thousands of new fans on Facebook? Did they tell you that they can get these fans for you in a matter of days and for an unbelievably low price? It sounds great, right? Why wouldn’t you take them up […]
Access – Social media is an important tool that gives you immediate access to your audience. Whether they are customers of your business or fans of your book, you can reach them quickly. Brand – It’s all about your brand. Regardless of if you have a service you provide or a product you sell, utilizing […]
I know I say it all the time – but engagement is golden when it comes to social media. Why is it so important? Twitter is about real-time conversation. People interact with their friends, their favorite brands, their favorite authors or their favorite product. Your business must be part of that dialog. Facebook allows the […]
#1 – Post Regularly It’s all too common – a Twitter profile that hasn’t been updated in six months. You’re on Twitter – be sure to utilize it! At minimum, you should be posting a few times per week. I recommend 2-3 posts per day. Promotional posts (i.e. – “check us out”) should only be […]
When I meet with prospective clients for the first time to discuss their social media needs, one of the first questions I’m asked is: Why do I need to be on social media? The answer is simple – you can’t afford not to be on social media. Twitter and Facebook made their debuts in 2006 […]
